Does “all-day charge” beat battery claims on Meta?
Run a 14-day A/B on primary text + square cut. Control: generic battery claim. Variant: “all-day charge.” Success: CTR ≥ +15% with no CPA regression.
Creative fatigue is rising on the current carousel. Catalog context points to battery life as the #1 purchase driver — but we haven’t proven the winning angle lifts CTR.