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Inbox2 need you

Refresh Meta hook — “all-day charge” outperforms battery claims

OpportunityNeeds review

Aurora Wireless Earbuds

2h ago

Pause underperforming TikTok creative; test UGC cutdown

BlockerNeeds review

Forge Trail Bottle

Yesterday

New lifestyle video ready for review

IdeaGenerating

Nimbus Daypack

Just now

Expand Google Shopping titles with finish + wattage

SetupAccepted

Lumen Desk Lamp

3d ago

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Awaiting review1 of 3

Does “all-day charge” beat battery claims on Meta?

Run a 14-day A/B on primary text + square cut. Control: generic battery claim. Variant: “all-day charge.” Success: CTR ≥ +15% with no CPA regression.

Creative fatigue is rising on the current carousel. Catalog context points to battery life as the #1 purchase driver — but we haven’t proven the winning angle lifts CTR.

- Aurora Meta carousel (last 14 days) - Catalog: battery life as #1 purchase driver - Early CTR lift on “all-day charge” (~22%)

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